Boostingconversionrates with arevamped GOSharing app

Label A empowers GO Sharing's expansion by crafting a state-of-the-art native app, enhancing user engagement across 56 European cities with seamless e-scooters, e-bikes and EV experiences. Our focus on scalable solutions and conversion through research backed UX/UI design positions us as the ideal partner to help them become a leader in the larger mobility transition towards sustainability. 

As a large, European provider of electric shared mobility, GO Sharing is growing rapidly. More than two million users have already driven an e-scooter, e-bike, or an electric car via GO Sharing. The app that made the initial growth of GO Sharing possible was a white label solution. This type of solution offers the advantage of a fast-go-to-market by being quickly deployable. Go sharing found that stability became a bottleneck at a certain point during the significant growth of the organization and subsequently, the growth of the user base. To continue offering its customers the required and optimal user experience, GO Sharing needed a new app that could handle scale. In addition, GO Sharing was also looking for the freedom to add its own features and continuously increase conversion rates.

After a thorough European-wide selection, Go Sharing chose Label A due to our relentless focus on the perfect customer experience, our high velocity whilst managing a multidisciplinary team and our technical know-how to develop complex ecosystems that seamlessly integrate within the existing landscape on the client side.

With clients such as MKB Brandstof, Check and Swapfiets and Greenwheels Label A has a proven track record in the mobility market; for GO Sharing, this was an important argument in selecting the right partner.

We all know how seamlessly an electric scooter can glide through traffic. The app with which you find and book an electric vehicle should offer the same pleasant experience to seamlessly fit your entire journey. After all, there are many other shared vehicles from other providers nearby. At Label A we made sure to invite end-users to help shape the overall experience by clearly identifying their jobs-to-be-done and creating a list of design principles. We found that particularly, a well-thought-out onboarding flow is essential. Therefore we found the sweet spot between getting people on a scooter whilst getting all the required information from them to oblige to all the required steps. By using the design principles throughout the entire development process we ensured that all developed features would meet the required user experience and would add value to the entire Go Sharing proposition.